Shannon Barrow, ex 20Twenty Apprentice and current Events Management degree student presents to the Young Ambassadors during the conference of 2018. 


20Twenty Productions have been appointed and funded by Clarion Futures, the Cambridgeshire Community Fund, ARM Cambridge Community Fund and Dulverton Trust Fund to promote Social Action amongst young people.

Our aim is to help young people inspire and encourage other young people to get involved in volunteering and social action within our community. This not only involved the young people helping their community, but also planning and running their own social action conference which was held, as seen above, on the 5th October 2018.

The #iWill campaign promotes social action within and between young people. Social action is all about people coming together to improve their own lives and the lives of others by trying to address issues that affect their communities. This can be achieved through activities such as volunteering, raising money, community action or just simple acts of kindness. 

Social action projects are carried out by individuals or groups of people working together for the good of others and importantly not for profit. The objective of the this project is to bring about social change that will benefit an individual, a community or wider society. We as an organisation want to give young people an opportunity to connect and make a positive contribution to their community, have a voice, feel valued, listened to, increase resilience, increase confidence, increase self esteem, increase levels of youth aspiration and reduce isolation. This is particularly important in rural, less affluent areas where young people may have less opportunities to engage in their community. This may be due to a lack of resources, family structure, low income, rural isolation, culture challenges or even prejudice. We are therefore working with year 5 and year 8 children to give them the opportunities made available by their involvement in social action. These young people will become Junior, Community or Arts Ambassadors. 

The young people have chosen social action goals and researched them to see what issues the area faces and what effect these issues have on their community. Categories such as animals, environment, older people, young people, reading and events were explored to see what the issues would be, and how they can be solved. The young people will have the opportunity to plan events and activities as a part of this social action project, combatting certain issues within their community. 

The young people have already organised and participated in a coffee morning with activities around their chosen areas and have also had day trips out to learn and plan more. So far they have planned a festival, trips to a residential home to help the elderly, a trip to an animal shelter, nature reserves and recycling centres. This project will bring them opportunities to look at what they would like to achieve and see it followed through giving them a sense of achievement and hopefully increasing their aspirations.

If you would like to get involved with 20Twenty Production’s Ambassador programme, please contact katherine@20twentyproductions.co.uk or debbie@20twentyproductions.co.uk by email or call our office on 01354 652769.